Digital Business Manager // Innovation & Strategy

Michael Lang
Inspiring Organizations and Human Beings To Explore New Horizons
Ortsstr. 18a, 89291 Holzheim, Germany

My passion is inspiring organizations and human beings to explore new horizons of possibilities beyond their imagination.


Business Strategy Manager // Innovation & Strategy // 10+ Years Work Experience in Consulting, Strategy & Operations // Result-Driven // Networker by Nature // Learner & Achiever // Intrapreneur // Intercultural Projects in Europe, Asia and the Middle East //

Professional Experience
Business Strategy Manager
2018/01 - Today
Liebherr Home Appliances // Ochsenhausen, Germany

• Lead of Strategic Business Project in 'Home Appliances', 60 people
• Budget responsibility up to 30 Mio. Euro
• Introduction of Customer-Centric Agile Development Approach
• Process of Cost-Optimization & Digitalization Initiatives in R&D and Production

Director Digital Business Innovation
2017/03 - 2017/12
Schaeffler AG // Herzogenaurach, Germany
  • Team Lead of Digital Business Transformation Projects, 5 - 10 peoples
  • Development of Business Innovation Methods & Tools
  • Process of Strategic Visioning & Business Design Workshops
Senior Management Consultant
2013/10 - 2017/02
SIEMENS AG // Munich, Germany
  • Team Lead of Innovation Projects, 5 - 10 people
  • Consulting of Innovation & Organizational Development Projects
Lead Consultant // Innovation & Strategy
2011/01 - 2013/09
Airbus Group // Munich, Germany
  • Team Lead of Change Management Organization, 5 - 10 people
  • Budget responsibility up to 6 Mio. Euro
  • Management of multi-located international project team of 120 members
  • Leading the introduction of Portfolio Management Systems in R&D
  • Moderation of Business Model Generation & Innovation Workshops
Inhouse Consultant // Program Management
2008/10 - 2010/12
Airbus Group // Munich, Germany, Brazil, India
  • Team Lead of Project Management Organization, 2-5 people
  • Budget responsibility up to 2 Mio. Euro
  • Project & account management, budget control
  • Leading the introduction of Agile & Lean Management Principles
  • Moderation of Agile Workshops
Intern // Project Management
2007 - 2008
Airbus Group // Ulm, Germany
  • Support of Project Management in Product Design & Technology
  • Direct reporting to the Project Manager
  • Planning and implementing of Marketing & Sales initiatives
Intern // Operations
2005 - 2006
Airbus Group // Ulm, Germany
  • Marketing & Sales projects paired with Trainings & Coaching
  • Coordination & Alignment of distributed project teams in Europe and the Middle East
Volunteer Engagement
University Lecturer // Business Innovation
2014/01 - Present
The Amani Institute

Lecture of Business Innovation at the AMANI Institute for Social Entrepreneurship

The Amani Institute's mission is to develop next-generation talent to address social challenges by creating a higher education model to become future leaders.

University Lecturer // University Bolzano
2014/01 - Present
University Bolzano

Lecture of Business Innovation and Design Sprints at University Bolzano

Rock Your Life! Trainer
2012/01 - Present
RYL! // Stiftung für mehr Bildungsgerechtigkeit in Deutschland
  • Facilitation of Peer Coaching Sessions
  • Moderation of Coaching Workshops
Doctor of Philosophy - PhD
Mendel University in cooperation with EPFL Lausanne and St. Gallen

PhD Titel - Design of a Strategy for Disruptive Business Model Generation enabled by Digitalization in a Design Science Approach

M.A. Business Innovation and Leadership
2014 - 2015
THNK - University of Amsterdam, Amsterdam

18 Months Part-Time Creative Leadership Program with the focus on Coaching Leadership, Design Thinking & Business Innovation. 

Innovation project in cooperation with CISCO on the Internet of Everything (IoE)

M. Sc. Business Informatics
2009 - 2013
AKAD University, Stuttgart
B. Sc. Informatics
2005 - 2008
DHBW - University of Applied Sciences, Friedrichshafen
Design Thinking for Business Innovation
University of Virginia

4-week online non-credit course offered by University of Maryland. Final grade: 100.0% with distinction

Developing Innovative Ideas for New Companies
University of Maryland

6-week online non-credit course offered by University of Maryland. Final grade: 91.3% with distinction

Certified Project Management Professional
Project Management Institute, PMI
Certified Scrum Professional
Scrum Alliance, Inc.
Design of a Portfolio Management System for Software Line Development
Anchor Academic Publishing
Conjoint Analysis in Marketing Research
GRIN Publishing
Transformational Leadership
GRIN Publishing
Strategic Management
Change Management
Project Management
Business Strategy & Development
Agile Methodology
Service Design
Design Thinking
Creative Leadership