Digital Business Manager // Innovation & Strategy

Michael Lang Inspiring Organizations and Human Beings To Explore New Horizons
+49 731 14112085-0
Ortsstr. 18a, 89291 Holzheim, Germany

My passion is inspiring organizations and human beings to explore new horizons of possibilities beyond their imagination to make the impossible possible.


Business Strategy Manager // Innovation & Strategy // 10+ Years Work Experience in Consulting & Strategy Industry // Result-Driven // Networker by Nature // Learner & Achiever // Intrapreneur // Intercultural Projects in Europe, Asia and the Middle East //

Professional Experience
Business Strategy Manager2018/01 - TodayLiebherr Home Appliances // Ochsenhausen, Germany

Team Lead of Strategic Business Projects 5 - 10 peoples in 'Home Appliances'
• Development of Business Innovation Methods & Tools
• Responsible for Future Digital Business - Home Appliances

Director Digital Business Innovation2017/03 - 2017/12Schaeffler AG // Herzogenaurach, Germany
  • Team Lead of Digital Business Transformation Projects 5 - 10 peoples
  • Development of Business Innovation Methods & Tools
  • Process of Strategic Visioning & Business Design Workshops
Senior Management Consultant2013/10 - 2017/02SIEMENS AG // Munich, Germany
  • Team Lead of Innovation Projects 5 - 10 people
  • Consulting of Innovation & Organizational Development Projects
Lead Consultant // Innovation & Strategy2011/01 - 2013/09Airbus Group // Munich, Germany
  • Team Lead of Change Management Organization 5 - 10 people
  • Budget responsibility up to 6.000.000 Euro
  • Management of multi-located international project team of 120 members
  • Leading the introduction of Portfolio Management Systems in R&D
  • Moderation of Business Model Generation & Innovation Workshops
Inhouse Consultant // Program Management2008/10 - 2010/12Airbus Group // Munich, Germany, Brazil, India
  • Team Lead of Project Management Organization 2-5 people
  • Budget responsibility up to 2.000.000 Euro
  • Project & account management, budget control
  • Leading the introduction of Agile & Lean Management Principles
  • Moderation of Agile Workshops
Intern // Project Management2007 - 2008Airbus Group // Ulm, Germany
  • Support of Project Management in Product Design & Technology
  • Direct reporting to the Project Manager
  • Planning and implementing of Marketing & Sales initiatives
Intern // Operations2005 - 2006Airbus Group // Ulm, Germany
  • Marketing & Sales projects paired with Trainings & Coaching
  • Coordination & Alignment of distributed project teams in Europe and the Middle East
Volunteer Engagement
University Lecturer // Business Innovation2014/01 - PresentThe Amani Institute

Lecture of Business Innovation at the AMANI Institute for Social Entrepreneurship

The Amani Institute's mission is to develop next-generation talent to address social challenges by creating a higher education model to become future leaders.

University Lecturer // Design Thinking2014/01 - PresentDuale Hochschule Ravensburg

Lecture of Design Thinking at Duale Hochschule Ravensburg

Rock Your Life! Trainer2012/01 - PresentRYL! // Stiftung für mehr Bildungsgerechtigkeit in Deutschland
  • Facilitation of Peer Coaching Sessions
  • Moderation of Coaching Workshops
Doctor of Philosophy - PhD2017-2020Mendel University in cooperation with HHL Leipzig

PhD Titel - Design of a Strategy for Disruptive Business Model Generation enabled by Digitalization in a Design Science Approach

M.A. Business Innovation and Leadership2014 - 2015THNK - University of Amsterdam, Amsterdam

18 Months Part-Time Creative Leadership Program with the focus on Coaching Leadership, Design Thinking & Business Innovation. 

Innovation project in cooperation with CISCO on the Internet of Everything (IoE)

M. Sc. Business Informatics2009 - 2013AKAD University, Stuttgart
B. Sc. Informatics2005 - 2008DHBW - University of Applied Sciences, Friedrichshafen
Design Thinking for Business Innovation2015/03University of Virginia

4-week online non-credit course offered by University of Maryland. Final grade: 100.0% with distinction

Developing Innovative Ideas for New Companies2014/09University of Maryland

6-week online non-credit course offered by University of Maryland. Final grade: 91.3% with distinction

Certified Project Management Professional2014/01Project Management Institute, PMI
Certified Scrum Professional2013/03Scrum Alliance, Inc.
Design of a Portfolio Management System for Software Line Development2013Anchor Academic Publishing
Conjoint Analysis in Marketing Research2011GRIN Publishing
Transformational Leadership2010GRIN Publishing
Strategic Management
Change Management
Project Management
Business Strategy & Development
Agile Methodology
Service Design
Design Thinking
Creative Leadership